Do you think AI will ever replace human voice actors? This topic comes up all the time in our industry… and our answer is no. Sure, AI can quickly replicate someone’s voice. But its not able to capture nuances and feelings – the very things that make true connections with audiences. AI misses the mark when it comes to emotional marketing – the process of forming a relationship between a voice and a listener, or a consumer and a product or brand. In our globalized world where we are all interconnected, companies don’t just sell products or services. They sell emotions. 

Recently, “The Simpsons” voice actor Hank Arazia did a fun AI-versus-human voice acting experiment to demonstrate this important vocal and emotional connection. Watch it below, and see for yourself!

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