Case Study: iRobot

The Problem:

iRobot had developed a new cutting-edge product called the Roomba 600, and were looking to distribute the unit worldwide. They wanted to produce innovative and high-tech demonstration videos in 10 languages. They had a set budget and time frame.

How We Helped iRobot:

Production required having a large pool of voice over talents. These voices needed to sound similar in range and timbre to follow iRobot’s standards of “cutting-edge” and “high-tech”.

In order to stay on budget, collaboration with a single voice over production company capable of delivering a large pool of highly trained voice talents was imperative. iRobot had originally reached out to multiple voice over companies, but was unable to find a sufficient number of languages to be recorded under one roof. This meant spending more money. On top of the cost issue, no other company was able to deliver the type of voice iRobot needed to represent their product.

We presented iRobot with an extensive pool of talent in all 10 languages. The talents’ voices sounded professional and represented the “high-tech” image they wanted to portray. After selecting the voice talents, we worked closely with iRobot’s team to manage all details such as scheduling, recording, and timing. iRobot was so impressed with how professional and efficient this project turned out to be!