Case Study: LinkedIn

The Problem:

LinkedIn was growing rapidly and needed the production of new marketing materials to reach its international audience. Expansion required localization of their website and instructional videos into multiple languages. LinkedIn needed a solution to present itself in the most acceptable ways to cultures around the world. More importantly, they had to find a company to work with that could provide professional translation services and a complete localization of their current videos (including translation, graphics and voice overs).

How We Helped LinkedIn:

LinkedIn needed to work with a company familiar with the localization process. They needed to collaborate with a voice over production company to produce foreign language voiceovers. They also needed help to localize motion graphics, and wanted to work with professional engineers who specialized in foreign language graphic creation. Lastly, they needed to finish project within a set timeframe. Metro Audio and Video provided all of the above!