Emotional Marketing: Do You Choose an AI or Human Voice?

by | | Localization, Translation, Voice Acting, Voice Overs

Can AI ever replace humans? This topic comes up all the time in our industry! Sure, AI can quickly replicate someone’s voice. But at the present time, it’s not able to capture nuances and feelings – the very things that create strong psychological...

The Fascinating Origins of Our Voices & How Voice Acting Helped Us Evolve

by | | Localization, Voice Acting

Do you find yourself wondering what it’s like to be a voice actor? Or are you just curious to hear what the profession is all about? Well, to us here at Metro Audio & Video, voice acting is truly an art. It’s the art of providing a professionally trained voice for...

Expanding Your Business To The UK? Learn About UK Localization.

by | | Localization

If you’re expanding your U.S.-based business to the bustling economic hub that is the UK, you’re certainly not alone! Major U.S. corporations like Twitter, Merrill Lynch, LinkedIn and JP Morgan Chase have all established offices in London. Whether your business is...

Help us to end the targeting of translators and interpreters!

by | | Localization, Translation

We have just signed a petition presented by Red T. Red T is a nonprofit organization that strives, through voluntary action, to establish translators and interpreters as a global, impartial, and protected community and to safeguard all members of the profession. Their...

Make Your E-Learning Courses Most Effective With Localization

by | | Localization

Localization is the key to any global e-learning course. Without it, the course’s success and even your company’s profitability may be diminished. Yikes. That’s a pretty scary thought – especially if you’re spending a great deal of time, resources and money to make...

Go Global: Localizing Your Business For China

by | | Localization

Are you thinking about moving all or part of your business to China? Well, we have a startling statistic for you. Get ready for this… Almost nine out of every ten foreign companies fail when it comes to the Chinese market. “How can this be?” you ask. The answer: Nine...