by Tim Giardina | Dec 3, 2014 | Localization
What is a localization strategy? Localization is one of those buzzwords being tossed around a lot these days, but many people don’t know what it is. Perhaps the most concise localization definition consists of just a handful of words: To adapt a message toward a...
by Tim Giardina | Nov 5, 2014 | Localization
GALA has a tremendous reputation, worldwide, as the most respected association for language industry professionals. As an active member of the language industry, Metro Audio and Video is proud to be a part of this influential association. What’s even more exciting is...
by Tim Giardina | Aug 29, 2014 | Localization
Years ago, the word “content” usually referred to words on a page. In today’s advanced world, however, more and more of the communication between businesses and consumers is shifting from textual to visual. The “content” you deliver to your audience today delves into...
by Tim Giardina | May 19, 2014 | Localization
Multimedia localization is an industry within itself, requiring specialization, experience, and equipment that Metro Audio/Video can provide. Metro Audio & Video Multimedia – Now A Part of GALA! We revolutionize how corporations like you extend your global...
by Tim Giardina | Jan 22, 2014 | Translation
Do you think AI will ever replace human voice actors? This topic comes up all the time in our industry… and our answer is no. Sure, AI can quickly replicate someone’s voice. But its not able to capture nuances and feelings – the very things that make...
