Voicing Our Thoughts: Insights on Voice Overs & Localization
Welcome to the Metro Audio and Video blog. Read our expert advice on professional voice overs, multimedia localization, international marketing strategies, and the latest trends in the industry. Whether you’re scaling your brand globally or seeking post-production tips, we'll help you communicate clearly in any language. CONTACT USVoice Over Blogs
How To Find The Best Medical Narration & Animation Talents
Healthcare can often feel overwhelming for both patients and providers. With complex terminology, emerging treatments, and rapidly evolving technology, clear communication isn’t always easy. That’s where medical narration and medical animation play a vital role....
Emotional Marketing: Do You Choose an AI or Human Voice?
Can AI ever replace humans? This topic comes up all the time in our industry! Sure, AI can quickly replicate someone's voice. But at the present time, it's not able to capture nuances and feelings - the very things that create strong psychological bonds with...
How Confusing is Voice Over Terminology?
We thought we'd have a little fun while sharing some great information. We've compiled a list of voice over terminology from A to Z to help our clients to navigate the confusing world of the voice over industry. Because let’s face it… Does anyone really know if it...
Creating Audio Guides For America 250 Events And More!
“Tell me and I forget, teach me and I may remember, involve me and I learn.” — Benjamin Franklin Benjamin Franklin was spot on: If you want people to learn something on a deeper level, you really can’t teach or tell them about it. They need to experience the lesson to...
Don’t Miss This America 250 Content Creation Guide!
Are you ready to celebrate America 250? To honor America's 250th birthday, America 250 will be much more than fireworks and cookouts! It will be a whole year jam packed with nationwide events starting on Memorial Day 2025 and continuing through July 4, 2026. So if...
Simplified or Traditional Chinese: A Voice Over Guide
Are you starting a Mandarin voice over project and unsure whether to use Simplified or Traditional Chinese? Understanding the differences between the two is essential for effectively connecting with your target audience. Let us guide you through the details and help...
Translation Blogs
How Indian Language Translation Can Boost Your Success In India
How exciting - You’re launching a new product for customers in India! You need Indian language translation services in Hindi, Bengali and Urdu for your website. You also need product packaging in Telugu and Tamil for audiences in the southern part of the country. And...
European Portuguese vs Brazilian Portuguese – What’s the Difference?
“European Portuguese vs Brazilian Portuguese… is there a big difference between the two?” We often hear this question from clients who wonder if they can use the same Portuguese voice over in Europe and South America. It’s really no surprise that this causes...
Spanish Translation Services: Unlocking New Markets
Over 210 million people in South America are Spanish speakers, and research indicates that this number will steadily rise over the next fifty years. Such a vast audience presents a lucrative market that many American companies are keen to tap into. As a leading...
Help us to end the targeting of translators and interpreters!
We have just signed a petition presented by Red T. Red T is a nonprofit organization that strives, through voluntary action, to establish translators and interpreters as a global, impartial, and protected community and to safeguard all members of the profession. Their...
5 Translation Myths We’d Like To Address
Today we’d like to talk about some translation myths we hear so often. We know, we know… When you visit our website, we realize we have made the translation process look so simple. And, rest assured, it is for our clients. You need only contact us to get flawless...
Translation Is Key In The Medical Field
These days, healthcare providers in the U.S. must offer properly translated medical information to patients who speak a limited amount of English. If a patient can’t understand HIPAA forms, patient education materials or their medical records, they will not know about...
Localization Blogs
The Best Tips For Your Travel Marketing Campaigns
Traveling is such an emotional experience. Where in the world will you go? And why? Who will you share this experience with? How will you get there? When you finally reach your destination - be it on a road trip to the Redwood Forest, a flight to Tokyo, or a...
When To Use a Cantonese Dialect for Your Voice Over Project
Deciding between a Mandarin, Taiwanese, or Cantonese dialect for your voice over project can seem like a tough call. But you’re in just the right place to get some clarity. Think of this as your go-to guide to help you confidently navigate through the choices of...
Expanding Your Business To The UK? Learn About UK Localization.
If you’re expanding your U.S.-based business to the bustling economic hub that is the UK, you’re certainly not alone! Major U.S. corporations like Twitter, Merrill Lynch, LinkedIn and JP Morgan Chase have all established offices in London. Whether your business is...
Help us to end the targeting of translators and interpreters!
We have just signed a petition presented by Red T. Red T is a nonprofit organization that strives, through voluntary action, to establish translators and interpreters as a global, impartial, and protected community and to safeguard all members of the profession. Their...
Make Your E-Learning Courses Most Effective With Localization
Localization is the key to any global e-learning course. Without it, the course’s success and even your company’s profitability may be diminished. Yikes. That’s a pretty scary thought – especially if you’re spending a great deal of time, resources and money to make...
Go Global: Localizing Your Business For China
Are you thinking about moving all or part of your business to China? Well, we have a startling statistic for you. Get ready for this… Almost nine out of every ten foreign companies fail when it comes to the Chinese market. “How can this be?” you ask. The answer: Nine...
Get a quote:
Written By Maya Tsirulnik
Maya Tsirulnik is Vice President of Sales and Marketing at Metro Audio and Video. Her background dealing with digital marketing and multimedia localization brings unparalleled knowledge and expertise to the company. Prior to Metro, Maya held finance positions for leading multimedia production companies dealing with multilingual voice overs, localization and translation. She graduated from Baruch College with degrees in business administration and finance.
Maya's insights have been featured in MultiLingual, a leading international localization publication:
Maya is also a Team Lead for the Health and Mental Wellness Program at Women in Localization, a global community that collaborates with educational institutions and industry groups to promote the localization profession and provide valuable resources and opportunities for its members.
Email Maya Tsirulnik or connect with her online:
Stay In Touch
PHONE:
917-292-7415
