Expert Voice Over & Localization Insights for Global Brands
Welcome to the Metro Audio and Video blog. Read our advice on professional voice overs, multimedia localization, international marketing strategies, and the latest trends in the industry. Whether you’re scaling your brand globally or seeking post-production tips, we'll help you communicate clearly in any language. CONTACT USFeatured This Month
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Voice Overs
Wondering How to Get Into Voice Acting? Don’t Miss This Guide!
Have you ever wanted to be the voice of a character in an animated movie? Or maybe you've dreamed of being the voice of a video game hero. Voice acting is a unique and rewarding profession that allows you to use your voice to bring characters to life. If you're...
The Differences Between English Voice Actor Accents
According to linguist and Columbia professor John McWhorter's recent TED Talk, English is on its way to becoming the world’s universal language by the end of the century. Today, it’s the language of the internet, finance, pop music, social media, and diplomacy. In...
Voice Acting & The Evolution of the Human Voice
During the month of April, people in the voice acting and dubbing industry celebrate World Voiceover Day on April 16. This year, we were inspired to dig deeper into the origin of the human voice and explore how voice acting plays an integral role in today’s...
Translation
Translating Patents: What You Need To Know
Have you noticed that new inventions seem to be popping up just about everywhere these days? The growth of technology has inspired both individuals and companies to produce original creations. In fact, last year alone, over 615,000 patent applications were filed in...
Monday To Sunday: How The Days Of The Week Got Their Names
These days, it seems most of us are wired to think that Monday means “back to work”, and Friday is just a word needed to complete the expression “TGIF”. But have you ever really stopped to think about where the days of the week got their names? It began with a...
Next On The Endangered List: Languages
In the next 50 years, more than half of the world’s 7,000 languages could be gone. That’s right – caput. Wiped out. Extinct. We know you’re thinking, “How can this be? How can a language just disappear?” It’s hard to believe, isn’t it? But there are actually several...
Localization
Just A Figure Of Speech? How Culture Affects Localization
This is the worst day. Ever. It had started out great. The e-learning course you diligently designed and had translated into several languages was released company-wide. Then your boss delivered some very bad news: Something was wrong with the translation, and...
Metro AV: A video localization partner you can depend on
As the "go to" company in multimedia localization in the United States, we don't just record amazing voice overs and flawless subtitling! We're one of the very few companies in the world that can provide you with a complete video localization package...
What’s a localization strategy and how do you make one?
What is a localization strategy? Localization is one of those buzzwords being tossed around a lot these days, but many people don’t know what it is. Perhaps the most concise localization definition consists of just a handful...
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Written By Maya Tsirulnik
Maya Tsirulnik is Vice President of Sales and Marketing at Metro Audio and Video. Her background dealing with digital marketing and multimedia localization brings unparalleled knowledge and expertise to the company. Prior to Metro, Maya held finance positions for leading multimedia production companies dealing with multilingual voice overs, localization and translation. She graduated from Baruch College with degrees in business administration and finance.
Maya's insights have been featured in MultiLingual, a leading international localization publication:
Maya is also a Team Lead for the Health and Mental Wellness Program at Women in Localization, a global community that collaborates with educational institutions and industry groups to promote the localization profession and provide valuable resources and opportunities for its members.
Email Maya Tsirulnik or connect with her online:
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