Expert Voice Over & Localization Insights for Global Brands
Welcome to the Metro Audio and Video blog. Read our advice on professional voice overs, multimedia localization, international marketing strategies, and the latest trends in the industry. Whether you’re scaling your brand globally or seeking post-production tips, we'll help you communicate clearly in any language. CONTACT USFeatured This Month
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Voice Overs
How To Hire A Voice Actor (Even A Foreign Language One!)
No, your eyes aren’t playing tricks on you. Our website is a lot different since you last checked! Here at Metro Audio & Video, we redesigned our site with a user-friendly navigation, layout and features to make your experience with us a great one. Our primary...
Society of Voice Arts and Science 2019 Award
We would like to congratulate our long-standing voiceover talent Ben McAuley on his victory and Hollywood success! Ben has become the 2019 SOVAS Voice Arts Award winner in the category “Outstanding eLearning, Best Voice Over”. The "Society of Voice Arts and Science"...
Glossary of Voiceover Terms – The C’s
If you're considering using a voiceover artist in your company's next marketing project, you may be interested in learning a little bit of our industry's jargon. To help you out, we've compiled a list of the most popular voiceover terms that begin with the letter "C"....
Translation
Don’t Get Lost In Translation: Subtitling Versus Dubbing
You feel lost. You have a video that you’d like to release to a foreign market, and you have a few major questions. First of all, do you subtitle or dub it? What is the actual difference between subtitling and dubbing? And – most...
Language Lowdown: 15 Interesting Facts You May Not Know
Communication takes place every second. If you have a brand, the best thing you can do to promote it is get your message out to as many people as possible. Yet in all the hustle and bustle of social media, advertisements and website promotion, did you ever just stop...
The Professional Translator: What We Look For
Do you think AI will ever replace human voice actors? This topic comes up all the time in our industry... and our answer is no. Sure, AI can quickly replicate someone's voice. But its not able to capture nuances and feelings - the very things that make true...
Localization
Increase Your Selling Power With Multimedia Localization
GALA has a tremendous reputation, worldwide, as the most respected association for language industry professionals. As an active member of the language industry, Metro Audio and Video is proud to be a part of this influential association. What’s even more exciting is...
How to localize a video with the click of mouse
Years ago, the word “content” usually referred to words on a page. In today’s advanced world, however, more and more of the communication between businesses and consumers is shifting from textual to visual. The “content” you deliver to your audience today delves into...
Why Metro Audio & Video Joined GALA
Multimedia localization is an industry within itself, requiring specialization, experience, and equipment that Metro Audio/Video can provide. Metro Audio & Video Multimedia - Now A Part of GALA! We revolutionize how corporations like you extend your global reach...
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Written By Maya Tsirulnik
Maya Tsirulnik is Vice President of Sales and Marketing at Metro Audio and Video. Her background dealing with digital marketing and multimedia localization brings unparalleled knowledge and expertise to the company. Prior to Metro, Maya held finance positions for leading multimedia production companies dealing with multilingual voice overs, localization and translation. She graduated from Baruch College with degrees in business administration and finance.
Maya's insights have been featured in MultiLingual, a leading international localization publication:
Maya is also a Team Lead for the Health and Mental Wellness Program at Women in Localization, a global community that collaborates with educational institutions and industry groups to promote the localization profession and provide valuable resources and opportunities for its members.
Email Maya Tsirulnik or connect with her online:
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