Voicing Our Thoughts: Insights on Voice Overs & Localization
Welcome to the Metro Audio and Video blog. Read our expert advice on professional voice overs, multimedia localization, international marketing strategies, and the latest trends in the industry. Whether you’re scaling your brand globally or seeking post-production tips, we'll help you communicate clearly in any language. CONTACT USVoice Over Blogs
Subtitles vs Dubbing: K-Dramas Have Re-Ignited The Great Debate!
Korean dramas, or "K-dramas", have taken the world by storm. With their addictive storylines and passionate fans, it's no wonder these shows are so popular. K-dramas have been gaining popularity all over the world for years now, but thanks to Netflix they've really...
Wondering How to Get Into Voice Acting? Don’t Miss This Guide!
Have you ever wanted to be the voice of a character in an animated movie? Or maybe you've dreamed of being the voice of a video game hero. Voice acting is a unique and rewarding profession that allows you to use your voice to bring characters to life. If you're...
The Differences Between English Voice Actor Accents
According to linguist and Columbia professor John McWhorter's recent TED Talk, English is on its way to becoming the world’s universal language by the end of the century. Today, it’s the language of the internet, finance, pop music, social media, and diplomacy. In...
Voice Acting & The Evolution of the Human Voice
During the month of April, people in the voice acting and dubbing industry celebrate World Voiceover Day on April 16. This year, we were inspired to dig deeper into the origin of the human voice and explore how voice acting plays an integral role in today’s...
How To Hire A Voice Actor (Even A Foreign Language One!)
No, your eyes aren’t playing tricks on you. Our website is a lot different since you last checked! Here at Metro Audio & Video, we redesigned our site with a user-friendly navigation, layout and features to make your experience with us a great one. Our primary...
Translation Blogs
Translating Patents: What You Need To Know
Have you noticed that new inventions seem to be popping up just about everywhere these days? The growth of technology has inspired both individuals and companies to produce original creations. In fact, last year alone, over 615,000 patent applications were filed in...
Don’t Get Lost In Translation: Subtitling Versus Dubbing
You feel lost. You have a video that you’d like to release to a foreign market, and you have a few major questions. First of all, do you subtitle or dub it? What is the actual difference between subtitling and dubbing? And – most...
Metro AV: A video localization partner you can depend on
As the "go to" company in multimedia localization in the United States, we don't just record amazing voice overs and flawless subtitling! We're one of the very few companies in the world that can provide you with a complete video localization package...
The Professional Translator: What We Look For
Do you think AI will ever replace human voice actors? This topic comes up all the time in our industry... and our answer is no. Sure, AI can quickly replicate someone's voice. But its not able to capture nuances and feelings - the very things that make true...
Localization Blogs
Localizing Your Business for Australia
If you’re bringing your U.S.-based business down under to Australia, or simply looking to market to an Australian audience, guess what? Localization is key! Yes, English is spoken in both countries, but did you know that English happens to have a remarkable amount of...
Just A Figure Of Speech? How Culture Affects Localization
This is the worst day. Ever. It had started out great. The e-learning course you diligently designed and had translated into several languages was released company-wide. Then your boss delivered some very bad news: Something was wrong with the translation, and...
Metro AV: A video localization partner you can depend on
As the "go to" company in multimedia localization in the United States, we don't just record amazing voice overs and flawless subtitling! We're one of the very few companies in the world that can provide you with a complete video localization package...
What’s a localization strategy and how do you make one?
What is a localization strategy? Localization is one of those buzzwords being tossed around a lot these days, but many people don’t know what it is. Perhaps the most concise localization definition consists of just a handful...
Increase Your Selling Power With Multimedia Localization
GALA has a tremendous reputation, worldwide, as the most respected association for language industry professionals. As an active member of the language industry, Metro Audio and Video is proud to be a part of this influential association. What’s even more exciting is...
How to localize a video with the click of mouse
Years ago, the word “content” usually referred to words on a page. In today’s advanced world, however, more and more of the communication between businesses and consumers is shifting from textual to visual. The “content” you deliver to your audience today delves into...
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Written By Maya Tsirulnik
Maya Tsirulnik is Vice President of Sales and Marketing at Metro Audio and Video. Her background dealing with digital marketing and multimedia localization brings unparalleled knowledge and expertise to the company. Prior to Metro, Maya held finance positions for leading multimedia production companies dealing with multilingual voice overs, localization and translation. She graduated from Baruch College with degrees in business administration and finance.
Maya's insights have been featured in MultiLingual, a leading international localization publication:
Maya is also a Team Lead for the Health and Mental Wellness Program at Women in Localization, a global community that collaborates with educational institutions and industry groups to promote the localization profession and provide valuable resources and opportunities for its members.
Email Maya Tsirulnik or connect with her online:
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